Liz Lovely Cookies Shark Tank Pitch

Dan and Liz Holtz are the founders of Liz Lovely Cookies, a Gluten Free Cookie maker. They lost their retail stores in a major storm three days before it was supposed to open.

They were out of work a couple of years after the dot com crash. Liz filled her freezer with cookies for friends and family, and they wanted more than she had. They loved them so they started over and built a brand around her trade secret recipes that are gluten free and vegan.

The difference between their Cowgirl Cookie and Cowboy cookie are nuts. the Cowboy cookie has nuts!

Mark Cuban is interested because many athletes are eating Gluten Free, and this makes him interested.

They make about 10% on a million dollars in sales today, but they are no where near scale in terms of profitability on maximizing overhead. Their cookies has a shelf-life of 30 days outside of freezer. Two cookies retail are $3.99-4.99.

Dan and Liz are the most relentless people you will ever meet. They had to deal with not being able to pay a loan so they got really creative and built an eCommerce site to keep going, and pay their loan.

 

Liz Lovely Cookies Episode Data

 

What do the Shark Tank Investors say about Liz Lovely Cookies?

  • Mark Cuban – likes everything Dan says, but the valuation is an issue. Mark lets Dan make an offer. He gives himself 24 seconds and Dan needs to make him an offer. He will say yes or no. They ask for a $200,000 for 20%. He responds, No thank you. He is out.
  • Daymond John – thinks Dan is a great salesperson, but he really did not like the cookie and he is not passionate about the cookie. He is out. Daymond says they have a YOLO moment (You only live once) with Mark Cuban.
  • Kevin O'Leary – says he is a very good salesperson and he has the ultimate respect for the salesperson. He is out.
  • Barbara Corcoran – sees this as another loan to bridge the gap between what you need and what you have. She is out.
  • Robert Herjavec – is not as convinced about the growth strategy and he just doesn't want to go down that journey. He is out.

 

Liz Lovely Cookies after Shark Tank

It looks like Liz Lovely Cookies made a turn in 2017, as the website says there is New and Improved Coming in Fall 2017, but there is no further information.