Heather worked in the bridal industry for eleven years. That's when she started Bridal Buddy. She invested $40,000 of her retirement money into her company.
Bridal Buddy is a better way for the bride to pee!
Bridal Buddy protects Wedding Gowns when the bride has to pee! Bridal Buddy comes packaged in a velvet bag, which she offers to the Sharks as samples.
She created Bridal Buddy in 2002, but had children and went through a rough marriage that ended in divorce. She launched the company in 2015 because she finally believed in herself.
Bridal Buddy costs $14.95 and sells it for $29.95. They started at $59.95, but brides thought it was too expensive. Kevin says they could retail at $34.95. She has $195,000 coming into Shark Tank.
Heather pitched Bridal Buddy to David's Bridal, but they said it does not go with their merchandise. They don't like the potty association.
Company: Bridal Buddy
Entrepreneur: Heather Stenlake
From: Poconos, Pennsylvania
Ask: $75,000 for 10% equity
Companies in this episode: Wine and Design, Rocketbook, LAID Brand
Season: Season 8 Episode 824
Sharks: Mark Cuban, Barbara Corcoran, Kevin O'Leary, Lori Greiner, Robert Herjavec
First Aired: 05/12/2017
Deal: Kevin and Lori $75,000 for thirty percent.
What do the Shark Tank Investors say about Bridal Buddy
Mark Cuban tells Heather that he thinks she's going to be successful in overcoming her obstacles, but the wedding industry is not something he wants to pursue so, he is out.
Barbara Corcoran has a straightforward offer for her, even though it takes her ten years to get the business going. She offers $75,000 for 33 percent equity. Barbara dropped to $75000 for thirty percent.
Kevin O'Leary gets in on the deal with Lori, and Heather asks her to drop to $75,000 for 30%, and she agrees.
Lori Greiner sees a fire in her and asks Lori what she feels she's missing. She thinks she can get the cost down and get it into retail at a reasonable price. Lori and Kevin are going into the deal together, and they want to bring her friend into the agreement. Kevin and Lori want to be equal partners plus add her friend in as an equal partner as well. They will do $75,000. They make all equal partners.
Robert Herjavec believes $195,000 for a $29.99 item means you are going somewhere. Most brides will buy at the point of purchase, and he doesn't think that it will do well online.
Bridal Buddy after Shark Tank
Heather is selling Bridal Buddy on Amazon and in Bridal stores around the country. You can learn more here.