About Villy Custom

Villy Custom lets you design your cruiser bicycle to fit your taste through their online ordering process. Choose every component of the bike along with the colors to fit your taste. The company did one-hundred-twenty-nine thousand dollars in sales the previous year before their Shark Tank pitch with no advertising.

Fleetwood Hicks stepped into Shark Tank Season 3 with his dog and mascot, DeVille to pitch the Sharks. He shares that they have over 1 million different customizations to their bikes, which are sold online. They launched the website twelve months previous to the Shark Tank Pitch.

Villy Custom bikes run $641 for a fully customized cruiser bike. The bikes are a style accessory.  Cost to build a bike is $245. Fleetwood invested $185,000 in building his bikes. They slow their orders by running behind, which creates even more demand for their bike.

Barbara Corcoran buys on average four bikes per year, and gets bikes that don't look sexy, or fun and they fall apart. She uses them at her beach property.

Villy Custom Episode Data

What do the Shark Tank Investors say about Villy Custom?

  • Mark Cuban – thinks this is a great bike, and splits the deal with Barbara Corcoran.
  • Daymond John – appreciates the design of the bikes, but this is not his expertise so he is out.
  • Kevin O'Leary – enjoys the fashion statement the bikes make, but he does not believe this is a good investment for him. He is out.
  • Barbara Corcoran – goes in with Mark Cuban and offers the $500,000 for 45% equity in the company. Fleetwood counters at 40%, and they meet at 42%.
  • Robert Herjavec – loves the bicycles, but the valuation is too high for him. He is out

Villy Custom after Shark Tank

Villy Custom watched sales skyrocket over $2 million and started building bikes for corporate brands and celebrities. Both Mark Cuban and Barbara Corcoran sealed the deal with Fleetwood and Villy Custom. Unfortunately, DeVille, the dog, went to doggie heaven this past year.