About SubZero Ice Cream

SubZero Ice Cream is the creation of Jerry and Naomi Hancock, who use liquid nitrogen to instantly freeze ice cream in front of the customers when they place their order. All of their ice cream is fresh to you in about one minute time.

If the SubZero Ice Cream starts to melt, they can hit it with a burst of liquid nitrogen air refreezing the desert instantly. The method saves money because you have less waste and do not need freezers. The Ice cream is creamier than traditionally made deserts using the liquid nitrogen process.

SubZero Ice Cream Shark Tank Pitch

Jerry and Naomi ask the Sharks for $300,000 for 12% of their business. Ice cream goes from liquid to frozen right in front of your eyes.

The faster you freeze ice cream, the creamier it becomes. SubZero Ice Cream doesn't use freezers and make everything fresh. Their staff creates the customer's ice cream in about 30 seconds from checkout to delivery of their ice cream.

The company has two corporate stores with eighteen franchises, and they have eight more sold. The nozzles used are safe and do not have an impact on risk injury.

They are projecting $4 million at the time of their pitch, and they have $750,000 invested in their business. Jerry and Naomi removed a former partner, buying him out for $500,000. They feel the Sharks can help them with their growth problems.


SubZero Ice Cream Episode Data

  • Company: SubZero Ice Cream
  • Website
  • Entrepreneur: Jerry and Naomi Hancock
  • Ask: $300,000 for 12% equity
  • Episode Season 4 Episode 413
  • Companies in this episode:
  • Sharks:
    • Mark Cuban 
    • Daymond John
    • Kevin O'Leary
    • Lori Greiner 
    • Robert Herjavec 
  • First Aired: 01/10/2013
  • Deal: No Deal for SubZero Ice Cream

What do the Shark Tank Investors say about SubZero Ice Cream?

  • Mark Cuban – doesn't want to be in the ice cream industry. He loves their ice cream, but he is out.
  • Daymond John – believes this is a great idea, but he does not have the time to devote to this business. He is out.
  • Kevin O'Leary – scooped ice cream as a kid, which makes this business intriguing to him, but not enough for him to make an investment as he does not think the business is worth $2.4 million right now. He is out.
  • Lori Greiner – believes they do not need a Shark in their business, even though she likes it. She is out.
  • Robert Herjavec – doesn't like adding another person in from outside the business, and for that reason, goes out.

SubZero Ice Cream after Shark Tank

SubZero Ice Cream has more than doubled their locations around the country, and continue to open new franchises. The company recognizes the Shark Tank effect every time their episode reruns. Congratulations on the success!