Sara Moylan claims that Shefit is the ultimate sports bra, and is completely customizable. Her sports bra goes on like a jacket, and is the only bra to have a two inch band that will keep you from falling out. Her bra will banish the bounce for good.
Sara asks the Sharks, “Who wants to be a part of the next big thing in fitness?”
The Shefit is a very thick sports bra. He bra gives compression and encapsulation for large breasted women. Her bra is made of a wicken fabric, and has two patents on the bra.
Shefit has $220,000 in sales in eighteen months. They have recently opened up with nineteen retailers.
Sara and Bob do sales by day, have four children and are dedicated to working out. She is going full-time ninety days after their Shark Tank pitch.
Cost to make is $14.50 and retail is $58.99. They were paying almost $40 a bra, and they found new manufactures to reduce cost and increase productions. They want to get into active sportswear.
Reviews average four and a half stars and their bra reduces the amount of bra sizes retailers need to stock from 12-14 bra sizes to seven with the Shefit. The are reducing the skew count.
Shefit Episode Data
- Company: Shefit –Website
- Entrepreneurs: Sara and Bob Moylan
- Ask: $250,000 for 20% equity
- Episode Season 7 Episode 715
- Companies in this episode:
- First Aired: 01/29/2016
- Deal: Daymond John $250,000 for 33.3%
What do the Shark Tank Investors say about Shefit?
- Mark Cuban –
- Daymond John – offers $250,000 for 33.3% and he wants an answer right now because he loves decisive partners. They accept the deal immediately
- Kevin O'Leary –
- Lori Griener – thinks that there are other things out there that may become a problem with their patent.
- Robert Herjavec – is out because Sara wants to create a brand new category
Shefit after Shark Tank
The Shark Tank effect caused Shefit to completely sell out of their inventory when their episode appeared on Shark Tank Season 7. The deal with Daymond John proves to be a successful one for the company, and they are focused on growing their business.