Float Baby dedicated to helping babies thrive. Kristi Ison pitches Shark Tank Season 7 on her facility for massaging babies putting them in water with a flotation device.

Kristi says that seven other countries validated the therapy and float technology study by Griffith University of Australia and looked at 7,000 children under age 5 and the kids doing flotation were 50% more likely to hit their water markers.

 

Float Baby has three tubs at $65 an hour each

Each Float Baby storefront has three tubs, and they charge $65 for one hour. Kristi needs deeper tubs for her Float Baby tubs.

Sales for Float Baby is $45,000 for the first year and $65,000 at time of pitch.

Company: Float Baby
Entrepreneur: Kristi Ison
Website
From: Houston, Texas
Ask: $150k for 20% equity
Companies in this episode: SmartPlate, Bee Free Honee, MTailor
Season: Season 7 Episode 717
Sharks: Mark Cuban, Daymond John, Kevin O'Leary, Barbara Corcoran, Chris Sacca
First Aired: 02/12/2016
Deal:

 

What do the Shark Tank Investors say about Float Baby

Mark Cuban asked Kristi what your grind is? She asked what do you mean? Mark responds, “I'm out.”

Daymond John tells Kristi money is not going to solve your problem. Your problem is you don't know how to get the message out, and you need to do that yourself. He is out.

Kevin O'Leary has a problem as he bought into the merits and then I am going to sell them the donut because they will want to order it. I am going to sell it for $69.95, but not the spa. Kevin doesn't see any chance of making money with her.

Barbara Corcoran thinks she needs a salesperson or business partner to market her company. She is out.

Chris Sacca can't see what Float Baby is uniquely amazing at, so he is out.

 

Float Baby after Shark Tank

Float Baby did not do well in Shark Tank. However, it appears that Kristi got help with social media and marketing. She still has only one location, but is leveraged on all social media platforms and has over 65,000 likes on the Facebook Fan Page. Posts are regular.