Fitdeck Fitness Training Card Deck Acquired after Shark Tank Appearance

FitDeck Shark Tank Pitch

FitDeck is a custom deck of fitness playing cards that feature a different exercise. All you do is shuffle, pick your card and go.

FitDeck sells for $14.95 on their website and costs $2 to make. They have sold 500,000 in the last seven years, with 55,000 in the previous year for $650,000. Phil broke even the previous year. The majority of his expense is in updated websites and videos and research and development. They also have an App for the last six months at $9.99.

Phil was a Navy Seal and created his FitDeck based on a college game he played while attending Yale. He also attended Harvard Business School.

He chose FitDeck as his opportunity and he recognizes he has to go into the mobile side.

FitDeck Shark Tank Episode Data

• Company: FitDeck – Website
• Entrepreneur: Phil Black
• Ask: $300,000 for 20% equity
  
• Episode Season 5 Episode 515
• Companies in this episode:
  • SwimZip
  • FitDeck
  • LifeCaps – Survival Pill
  • Freshly Picked
  • Daisy Cakes – Featured Update
• Sharks:
  • Mark Cuban
  • Daymond John
  • Kevin O’Leary
  • Lori Greiner
  • Robert Herjavec
• First Aired: 01/24/2014
• Deal: No Deal

What do the Shark Tank Investors say about FitDeck?

• Mark Cuban – there are hundreds of thousands of app’s and he doesn’t see the future in this, he is out.
• Daymond John – is so impressed and wants to do the deal just because of Phil Black, but the money that is needed to keep current keeps him from going in on the deal. He is out.
• Kevin O’Leary – can’t understand with his background is how he can come up with the valuation on his company. Kevin does not get Phil and a deck of card. He is giving him a free pass to come back with the next idea, but FitDeck is not the deal. He is out.
• Lori Greiner – likes the simplicity of the card, but it is really difficult to compete in the market. She sees too much competition and she is out.
• Robert Herjavec – is with him on the cards, but there is something wrong in the business. He is selling the product with incredible margins, but they can’t make money. He is out.

FitDeck after Shark Tank

The company ends up being acquired by Implus a few months after Phil Black’s Shark Tank appearance. It looks like it worked out well for him even though he did not get the deal in Shark Tank.