Beneath the Ink is the creation of Beneath the Ink. They pitch Shark Tank. The company is a digital text technology company; they embed rich, curated ink in the text of ebooks.
You can simply touch on glowing words and learn more about the work. They are called Binks. They give you information that helps you to learn more about the story. You can even turn your device to see panoramic images.
The content owner does the curating in Beneath the Ink.
Beneath the Ink has three revenue models. 1)Licensing models for large institutions, 2) a subscription model for authors, and 3) an export fee that is $199 per channel.
They take a royalty fee on their books that are paid by the publisher.
Alex and Sherisse are pre-money and have raised $640,00 in investment dollars. The company only has eight titles that are Binked at the time of the pitch. They need a high profile book to get their user base.
Beneath the Ink Episode Statistics
Company: Beneath the Ink
Entrepreneurs: Alex Milewski and Sherisse Hawkins
Ask: $350,000 for 10% equity
Companies in this episode: NeatCheeks, Melni Connectors, Beneath the Ink, PitMoss
Season 6 Episode 625
Sharks: Mark Cuban, Barbara Corcoran, Kevin O'Leary, Lori Greiner, Robert Herjavec
First Aired: 04/17/2015
What do the Shark Tank Investors say about Beneath the Ink?
Mark Cuban says they are delusional; they don't have enough dollars to drive the audience. He just doesn't see it and will take more cash than he is willing to apply so, he is out.
Barbara Corcoran sees the merit in their product, and she could picture a million spots where it could be applied, but it won't make her a lot of money. She is out.
Kevin O'Leary thinks the model is unproven, and it is a very big risk. You are too early.
Lori Greiner tells them she can't invest even though it seems smart, and much better reading experience. It is too complicated to get it out in the market.
Robert Herjavec says it seems so self-evident it needs to drive book sales for this model to succeed. They are searching for a revenue stream. He thinks it will take millions and he would be interested if they had a clear path. They do not.
Beneath the Ink after Shark Tank
Beneath the Ink is now PageDip