S.W.A.G. Essentials(Soaps, Washes, and Grooming Essentials) is the innovation in Men's grooming. Lydia Evans enters Shark Tank asking $125,000 for 20% equity for soaps, washes, and grooming accessories. Lydia's brother wants her to make a product to help Folliculitis. Lydia is known as the soap lady.
S.W.A.G. Soaps, Washes, and Grooming Essentials is three-in-one
The S.W.A.G. bar handles three-in-one capability to cleans, exfoliate, and disinfect the surface of his skin. She is formulating a bar without lufa(the plant that was used by the ancient Roman's to exfoliate according to Kevin O'Leary).
Lydia has not patented her S.W.A.G bar because she does not want to release the 63 ingredients that are in the bar. She has $54,500 through her brother's barber shop accounting for 25% of the sales and the rest being through the S.W.A.G Essentials website. The bar sells for $15 with a 75% margin. She makes it for $3.75 in her home.
Company: S.W.A.G. Essentials
Entrepreneur: Lydia Evans
Ask: $ 125k for 20% equity
From: Houston, TX
Season: Season 6 Episode 611
Sharks: Mark Cuban, Daymond John, Kevin O'Leary, Lori Greiner, Robert Herjavec
Other companies: Biaggi, Gameday Couture, Zipz
First Aired: 12/05/2014
Deal: No Deal
S.W.A.G. Essentials made in 20 Gallon batches can scale in a warehouse using larger containers.
What do the Shark Tank Investors say about S.W.A.G. Essentials
Mark Cuban wonders why she hasn't tried other barber shops and his risk for reward is not worth his time, so he is out.
Daymond John says more important than the product being great, you are great. He would be of little service to her in this area. Daymond would not be of help and goes out. He will be giving his number to her because he never knows when he will be single. She was way too early.
Kevin O'Leary thinks she has a very innovative idea, but this is a hobby at this point. This deal is too early for him.
Lori Greiner loves innovation, and she put together a better mousetrap. The problem is it is one skew that is not tested or proven yet. She is out.
Robert Herjavec did not know what a lufa was so he is not the right partner for her, so he is out.
S.W.A.G. Essentials after Shark Tank?
Lydia went home devastated after her Shark Tank pitch, but fortunately, the Shark Tank effect kicked in response is overwhelming. S.W.A.G. Essentials She received a significant amount of wholesale inquiries and had her product in multiple locations.
Lydia also added S.W.A.G. Essentials for the ladies. Soaps, Washes and Grooming Essentials is now a full line of products for both men and women. The products are packaged well, and she has a great website to market her products. Great job Lydia!
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