Instant Marketing is here now, are you taking advantage of this great opportunity?
As I drove down the Interstate coming back from a meetup I attended yesterday, I looked up at all the billboards that are now digital. I realized what an opportunity for businesses to get their message out. Restaurants can have their ads running at certain times of the day on billboards that are near their location when they are open. Billboard companies are able to monetize in new ways, commanding a premium for advertising space running last minute messages.
No matter how you look at it, Instant Marketing is here now. You've got Foursquare where businesses can advertise coupons to people that check in. The people that check in can post their location on Twitter or Facebook. Talk about free advertising!
With a click of a button you can be letting everyone know about your specials that you're having tonight. Pick text messaging or email, either way, with smart phones you're getting the word out in seconds.
Chances are, you're not using the tools that are available to you. That's why it's time to pick one avenue, start with a fan page, then go with Foursquare if you have a brick and mortar business. Those two channels together will create a buzz about your business and give you a way to contact the people that follow you.
One of the best ways to develop relations is through a blog. Blogging takes some time investment, but if you work it, you'll find yourself getting indexed in the search engines soon enough. If you're a local business, you'll quickly discover the benefit of blogging as local customers will connect with you.
Use your blog to sell your customers giving them the information they need before they contact you. Don't worry about them going to a cheaper source, most people will feel as though they have a personal relationship by reading your blog and will instead choose to do business with you.
Instant marketing really is here now.