Information Marketing is an incredible business model for anyone willing to commit long-term and follow through on a plan. And yes—creating a business plan is a critical first step.
You don’t need a lot of capital to get started. But you do need something that most people overlook: sweat equity. If you're willing to put in the work, you can build something truly valuable.
What Is Information Marketing?
At its core, Information Marketing is about:
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Gaining expertise in a product, service, or process
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Documenting how it works
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Packaging that knowledge
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Selling it to others who need it
You're essentially exchanging your knowledge and effort for money.
Why Personal Branding Matters
Some of the most successful Information Marketers build a personal brand around their product. That means:
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Creating content on your blog
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Showing up on social media
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Recording YouTube videos
Yes, it’s a tremendous amount of work—but if you stick with it, the payoff can be life-changing.
Understanding the Sales Funnel
To succeed, you need to understand the sales process:
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Highlight the features
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Explain the functions
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Emphasize the benefits
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Apply the tie-downs and trial closes to guide your audience toward making a decision
A solid sales funnel is the engine that powers your marketing machine.
Expect Setbacks—and Keep Going
Even if you do everything “right,” failure is still a possibility. That’s normal. I’ve failed at Information Marketing more than once—before and after major success in other businesses.
But failure isn’t the end. It’s a stepping stone. Learn, adjust, and keep moving forward.
The Power of Doing It Yourself
One of the biggest advantages of this business model is that you can do everything on your own in the beginning. Later, as your income grows, you’ll want to hire help—but you don’t need a team to start.
In fact, I used to think I needed someone else to fill in my gaps. Truth is, owning your process—success and failure alike—is incredibly empowering.
Start with What You Already Know
Think you’re not an expert in anything? Think again.
We all have “brain-dead” tasks—those things we do without thinking, but others struggle with. That’s gold in the Information Marketing world.
Try writing about something stupid simple—then add layers of insight. You’d be surprised how valuable that can be to others.
Leverage, Don’t Copy
Yes, others have written about your topic. That’s fine. Study their content. Ask:
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Did they explain it well?
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Would you do it differently?
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Can you make it better?
If so, build on their ideas. Just don’t plagiarize. Credit them if appropriate—and create your own voice and value.
Finish What You Start—and Sell It
Probably the toughest part? Finishing.
You have to deliver your product and close the sale. Your audience needs what you’re offering—so make it available, and make it easy to buy.
Make It Personal
Information Marketing works best when people feel like they know you.
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Share your “why”
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Be helpful
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Let your audience advocate for you
Your happy customers will become your best salespeople.
Ready to Get Started?
Are you getting into Information Marketing?
Let me know—let’s connect.