Cozy Bug is a company that makes pillowcase dress designs. Aly Lessor is pitching Shark Tank looking for an investment of fifty thousand dollars for twenty-five percent equity. Aly's dresses use ribbons to tie up the dresses that loosen up and grow as kids grow. Cozy Bug saves on the cost of clothes.
Cozy Bug dress becomes a top as the child grows
Once the child matures, the dress becomes a top worn with leggings. She can make each dress for around six dollars. Cozy Bug sold three-hundred thousand dollars worth of dresses in thirty days leading up to the Shark Tank pitch. Her dancewear line is called Dance Bug.
Aly is originally from Alabama and now lives In Los Angeles. Her daughter's nickname is Cozy Bug, which is a spin on her name, Cozette. The pillowcase dress is typical in the South.
She was fired for breastfeeding at work, sued and won, so Aly decided to create her company, Cozy Bug. She is allowed to sell on Zulily three days every month, and that's where she knocks down three-hundred-thousand dollars.
Company: Cozy Bug
Entrepreneurs: Aly Lessor
Ask: $ 50k for 25% equity
From: Los Angeles, California
Season: Season 4 Episode 405
Sharks: Mark Cuban, Daymond John, Kevin O'Leary, Lori Greiner, Robert Herjavec
Other companies: Wired Waffles, The Spatty, Marz Sprays
First Aired: 10/11/2012
Deal: Daymond John, fifty thousand dollars for thirty percent equity
What do the Shark Tank Investors say about Cozy Bug
- Mark Cuban tells Ally she needs to narrow her product focus to the dresses and stay away from the dance line. He thinks she is going too broad. He is out.
- Daymond John offers $50,000 for 30% after Lori makes the same offer. He tells Aly that his expertise is better because of his clothing experience.
- Kevin O'Leary offers a royalty deal of $50,000 with no equity, but has her paying him back at $2 per dress until the $50,000 is returned and then $1 per dress after that. He wants her to focus on hair bows and pillowcase dresses.
- Lori Greiner makes an offer of $50,000 for 30%. Lori makes the ShowNo move and writes a check to give to Aly, but Aly goes with Daymond John.
- Robert Herjavec doesn't have expertise in this area, so he goes out.
Cozy Bug after Shark Tank?
Cozy Bug hasn't done a lot on their blog or social media, but the store is populated, and it appears that they are selling on sites like Zulily. I am sure that every time the CozyBug episode airs, the Shark Tank effect kicks in and the sales go up.