The Bear and the Rat is your cool treats for dogs. That is, it is ice cream for the dogs pitched on Shark Tank. Matt and Meg Ryan came up with the name of their company based on their dog's names, Bear and Rat.

At eight years old, Matt would get a scoop of vanilla ice cream for his dog, but the dog did not take it too well even though his dog enjoyed the taste. They decided to treat the dogs to a safer, healthier ice cream made for their pets.

Husband/Wife Team create The Bear and the Rat

Matt and Meg are a husband/wife team who started their business in 2010. The ice cream is human grade but is going to be bland although dogs love it. They have been on the market for just over a year and had $30,000 in sales. Petco called and wanted them to fill their stores.

Season: 4 Episode 407
First Run: 2012/10/25
Shark: Lori Greiner, Mark Cuban, Kevin O'Leary, Daymond John, Robert Herjavec
Company: The Bear and the Rat(Cool Treats for Dogs)
Entrepreneur: Matt and Meg Meyer
Ask: $125k for 20% equity
Deal: None

They have three flavors, Bacon & Peanut Butter, Banana & Peanut Butter, and Real Pumpkin.

Matt tells the Sharks they are willing to negotiate, but the Sharks don't seem to bite.

You can buy The Bear and the Rat (Cool Treats for Dogs) in hundreds of stores around the country.
Meg states that they were nervous going into the Shark Tank, but she does have some experience as she formerly produced a reality TV show. The company secured an investor after the show.

What do the Sharks Say about the Bear and the Rat?

Daymond John goes out first because the Bear and The Rat don't have much for sales.

Mark Cuban tells them to never take advice from someone that doesn't have to live with the consequences.

Lori Greiner – Lori loves Matt and Meg, she tells them to give it a little bit of time, but as an investment, she is out.

Robert Herjavec – Loves the name and their marketers. He thinks they are great operators, but he can't get beyond the value, so he is out.

Kevin O'Leary – Kevin thinks that the market is too small so he is out.