About Baby's Badass Burgers

Erica Cohen and Lori Barbera own a mobile food truck concept called Baby's Badass Burgers in Los Angeles, California. They claim to have a perfect burger, and they want to take their business to the next level.

Erica and Lori are seeking $250,000 for 30% equity in Baby's Badass Burgers. They launched their food truck in late 2009, and their motto is “Come for the Burgers, Stay for the Buns.”

The Sharks comment on Baby's Badass Burgers saying they are a great burger! They have been successful with the trucks and they wish to turn it into a storefront.  They have $50,000 of their own money to open up their first storefronts.

The Baby's Badass Burgers food truck does $250,000 a year and are making 15% after they pay all their expenses including paying themselves.

Baby's Badass Burgers Episode Data

  • Company: Baby's Badass Burgers – Website
  • Entrepreneurs: Erica Cohen and Lori Barbera
  • Ask: $250,000 for 30% equity
  • Episode Season 4 Episode 424
  • Companies in this episode:
  • Sharks:
    • Mark Cuban 
    • Daymond John
    • Kevin O'Leary
    • Barbara Corcoran
    • Robert Herjavec 
  • First Aired: 05/09/2013
  • Deal: No Deal

What do the Shark Tank Investors say about Baby's Badass Burgers?

  • Mark Cuban – Tells them to follow the money, not the dream. They are making money in the truck and they should add more trucks. Mark believes it is a binary decision. Either it takes off or it doesn't and they haven't done enough to see what it is going to take. he is out.
  • Daymond John –  listened for them to say that maybe they are too aggressive and they should look closer at doing the trucks. He was ready to give them the money. He is out.
  • Kevin O'Leary – Doesn't understand why they aren't sticking to the trucks, because it is their dream to open a restaurant. It takes ten times more money to open a brick and mortar. Kevin thinks the burger is great, but they have a 1 out of 10 on the strategy. He is out.
  • Barbara Corcoran – Thinks they are looking for a home and the idea they are escaping the food truck makes her want to escape it as well. She is out.
  • Robert Herjavec – thinks they are dead set on the brick and mortar and nothing that the Sharks would say could change their minds. He is out.

Baby's Badass Burgers after Shark Tank

Baby's Badass Burgers is sticking with the food truck concept and has multiple locations, along with franchising opportunities. You can find their trucks in Los Angeles, San Bernardino, Orange County, San Diego, Houston, and New Orleans.

Shark Tank is not the only show that Baby's Badass Burgers is featured in, Restaurant Startups featured the business, and they ended up using the food truck to back up the restaurant. The brick and mortar did not go well.