Baby Loves Disco dances into Shark Tank with disco parties for kids at real dance venues. Events happen during the daytime, but not before sites are thoroughly cleaned to ensure health and safety. It appears that Baby Loves Disco no more. The last post on their Facebook page dates back to 2015, and the websites are gone.
Baby Loves Disco events for kids
Baby Loves Disco featured Hoola Hoop Heaven, photo booths, and juice boxes. They offer a cash bar for parents that are not driving, but I am not sure how they regulated that? Three hundred fifty kids attended events on average.
Season: 4 Episode 419
First Run: 03/07/13
Shark: Mark Cuban, Daymond John, Kevin O'Leary, Lori Greiner, Robert Herjavec
Company: Baby Loves Disco
Entrepreneurs: Heather Murphy, Andy Hurwitz
From: Virginia Beach, Virgina
Ask: $150k for 10% equity
Deal: No Deal
None of the Shark Tank Investors stepped up to do a deal with Baby Loves Disco, and it appears that some hard feelings are coming from Heather Murphy and Andy Hurwitz. Both claim that the Sharks were super nice until the camera started rolling. Heather supposedly, intimidated the Sharks, which is why they ended up turning mean. I'm not so sure I buy that story.
What appears to be the biggest problem for Baby Loves Disco is that it doesn't make profit. It is breaking even at best, and the revenue sources are not defined as demonstrated through the questions. We don't know where the focal point is on finding profit for the business.
Many people who supported Heather and Andy's Baby Loves Disco are critical of the Sharks. The Sharks are too focused on the ability for the business to make money, which is the whole point of Shark Tank.
Baby Loves Disco Sales Numbers
The company generated sales of 2.8 million dollars over the previous seven years leading up to the Shark Tank pitch. Baby Loves Disco expenses are coming out of that number, and after rental for the venue, administrative costs, payroll, and travel you end up with at best a break even.
After seven years, Baby Loves Disco's revenue model is still not defined. Heather and Andy are still trying to figure out how to find profit in the business. The Shark Tank Investors see this problem and it is not likely to be corrected.
In the end, Andy and Heather report that revenue for each event is between $1,500 and $3,000. And, they are unclear as to whether they charge for events with corporate sponsors?
Yes, Baby Loves Disco sells tickets, has corporate sponsors, and sells merchandise, but they are not able to define how that becomes profit.
Andy and Heather projected revenues for 2014 at $750,00 which doesn't seem to be growing that much over income from the previous year.
What do the Shark Tank Investors say about Baby Loves Disco?
Mark wants to know how many parties they can throw, how many tickets that they will sell without hearing about the other stuff, but they don't seem to have that answer, so he goes out.
Daymond John thinks the whole deal is too complicated and he goes out.
Kevin O'Leary wants a simple transaction, but it seems all over the map, so he goes out.
Lori Greiner agrees that the business model is not well-defined even though she thinks they have something great. She goes out.
Robert Herjavec also agrees that they have something cool, but they are diluting it with all the different ideas that the business is not defined, so he goes out.
Did the Shark Tank Investors already have their mind made up before they even heard the pitch?
Someone wrote on the Baby Loves Disco Facebook fan page that the Sharks already knew they weren't going to do the deal before they heard the pitch. That's nice, but do you think that the Sharks are going to follow a script as to how they will make their investments?
I don't think any of the Sharks would let the producer say what they can or cannot invest in mainly when they are using their own money.