The smell of money is all over the Shark Tank with Pat McCarthy’s pitch of his company, Liquid Money. He created a perfume and cologne line that smells like fresh bills.
Liquid Money is made of Cotton, Silk, and Linen the same as cold hard cash
Liquid Money’s products are His Money and Her Money. They contain the same materials in cold hard cash are made of, cotton, silk, and linen.
McCarthy is not making a whole lot of cold hard cash with Liquid Money coming into Shark Tank with just $52,000 in sales, but the Shark Tank Effect will surely change those sales numbers.
Sharks go on the frenzy with one drop of blood. Humans have the same effect when they catch a whiff of the smell of money. Liquid Money causes the Sharks to go into a frenzy.
Pat McCarthy invested $50,000 of his own money after going to an ATM and smelling crisp new bills stuck together. Then he read a study done in Japan, where they pump the scent through vents in offices in Japan.
Banks are approaching him about using Liquid Money as a gift. They will give them money back when you put your money in.
Liquid Money comes packed with shredded currency bought from the U.S. Treasury.
Liquid Money Episode Statistics
Company: Liquid Money
Website
Entrepreneurs: Pat McCarthy
Ask: $125,000 for 5% equity
Companies in this episode: Chord Buddy, Liquid Money, Tail Lightz, You Smell Soap
Season 3 Episode 303
Sharks: Mark Cuban, Daymond John, Kevin O’Leary, Barbara Corcoran, Robert Herjavec
First Aired: 11/13/2015
Deal: Daymond John offers $125,000 for 80%, but Pat declines his offer, and he walks out of Shark Tank with No Deal.
What do the Shark Tank Investors say about Liquid Money?
Mark Cuban thinks Pat broke a cardinal rule because he started off with billions and you only are going after a fraction; you are a wantrepreneur, not an entrepreneur. He is out.
Daymond John believes this business is done solely on advertising. Daymond wants to know why he would offer only 5%. He likes the idea of a license, and he will give him the $125,000 for 80% equity. Mark Cuban says Daymond is offering to put himself at work and pay you to do it.
Kevin O’Leary says the only thing of value is you’ve got the name “Money” in the fragrance category, but everything else insane. He loves money, and money loves him. It breaks his heart to tell Pat he is out.
Barbara Corcoran gets $500 out of the cash machine and smells the money because she loves the smell. But, Pat’s product doesn’t smell like money. She is out even though Pat looks like Robert Redford.
Robert Herjavec doesn’t smell the money with the strategy he has today; he is out.
Liquid Money after Shark Tank