Dollup Gourmet created a new frosting that is gluten-free, half the sugar, all natural. Dollup is all natural and pitched in Shark Tank Season 7. The Sharks love the frosting, and the product has a year shelf life.
Dollup Gourmet icing selling in Wagner's, Meyer's and Whole Foods
Dollup Gourmet did $170,000 coming into Shark Tank and is using a co-packer in Wisconsin. The cost is $2.30. Wagman's sells the Jars for $6.99, compared to $1.50 for other products. She is also selling on Amazon at $12.99. She also wrote a cookbook.
Company: Dollup Gourmet
Entrepreneur: Heather Saffer
Ask: $70k for 20% equity
From: Rochester, New York
Season: Season 7 Episode 727
Sharks: Mark Cuban, Barbara Corcoran, Kevin O'Leary, Lori Greiner, Robert Herjavec
First Aired: 5/06/2016
Deal: Barbara Corcoran $75,000 for 20% equity
What do the Shark Tank Investors say about Dollup Gourmet
Robert Herjavec tells her she is the definition of don't know when to quit, but he does not like frosting. He's not passionate about the product, but he loves her. He is still out.
Barbara Corcoran wants to make an offer for Lori and her, at 30% so that there is enough in it for both of them. She wants Lori to sell it on QVC, but Lori goes out. Barbara goes with the same offer of 30% without Lori. Heather asks Barbara if she will do 25% and Barbara agrees. They have a deal.
Kevin O'Leary is the number one cupcake guy, and he wants to make her a deal. He will give her $75,000 for 33%. He is going to have to give up some equity to his partner, and she appreciates the offer. She thinks it is an excellent offer.
Lori Greiner doesn't think this product is a QVC product, so she is out.
Mark Cuban goes with his gut, but he won't do it even though he loves icing. He would eat the product too often. Mark says he will be a customer.
What happened after Shark Tank for Dollup Gourmet?
They are selling the icing at $8.99 on their website, and for $12.15 on Amazon. Heather is doing a great job utilizing social media to market her products!