Continuity Programs
Continuity Programs have been around for a long time. Lawn Services, Record Clubs, Wine Clubs and subscription online forums are all examples of continuity services.
Small Businesses love continuity programs because it creates an opportunity for that business to sell more products and services than it would if it only offered one time up front charges, and it creates cash flow that is usually almost all profit coming into the business.
Most people, once started on a continuity program will stick with the program even when they don’t use the product or service. Fitness clubs are a great example of continuity programs who oversell their facilities. They know that most of their customers won’t use the membership but will still pay the membership fee for months, even years without cancelling services.
Some of the most profitable continuity services are Information Marketing material offered Online. These types of programs usually are very inexpensive to put together, even poorly put together, but the people buying the products are only looking for the information, not the flash. That means big profits for people who want to make money online but first they must set up a reader base. They have to build a list of willing and able buyers for their products and services.
If your continuity program is in electronic form, you can use products like AWeber, newsletter services or Wishlist Member Membership software to manage your programs. Once setup, these programs works seamlessly delivering content at the specified time according to when your customer subscribed.
As you can see, continuity programs done well are very rewarding, and well worth your time to learn more about.
I will be setting up a continuity program in the very near future to show how your small business will benefit from a continuity program.
